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At close · Mon, Jul 13, 2026
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HomeETFs & FundsFund IndustryAirbnb co-founder links real-world asset tokenization…

Airbnb co-founder links real-world asset tokenization to trust

MarketWatch reports the CEO says governance and trust in the underlying hosting system are key to tokenized real-world asset adoption.

Airbnb co-founder and CEO said the future success of tokenizing real-world assets will hinge on trust, particularly how governance is built into the platforms and systems that enable those assets to function, according to MarketWatch.

In the CEO's view, tokenization cannot succeed on technology alone, because participants will look for proof that the hosting system is reliable and trustworthy, not just that digital ownership is possible.

MarketWatch also framed the comments around the idea that effective governance for tokenized assets should reflect the trustworthiness of the real-world infrastructure they represent.

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