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At close · Tue, Jul 28, 2026
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ETFs & Funds

HomeETFs & FundsETFsNearly $200 billion flows into plain-vanilla ETFs desp…

Nearly $200 billion flows into plain-vanilla ETFs despite AI buzz

The discussion highlighted that leveraged ETFs have delivered $65 billion in real investor gains and that memory-chip ETFs lost about 40% in price with limited asset outflows.

ETF.com hosts Dave Nadig and Sumit Roy, alongside Bloomberg Intelligence analyst Eric Balchunas and ETF Central analyst Tony Dong, examined what drives exchange-traded fund flows, noting that “boring beats flashy” for many investors even as headlines focus on semiconductors and AI.

According to the panel, about $200 billion has streamed into plain-vanilla funds such as VOO and VTI this year, a preference framed as lower-risk, lower-cost exposure that helps investors stay engaged while they take bigger bets elsewhere.

The conversation also pointed to the contrast between price moves and fund flows in a memory-chip theme. It cited DRAM’s record run followed by a sharp drop, saying one memory-chip ETF hit the fastest pace to $10 billion, then fell roughly 40% in price while “barely” losing assets.

On leverage, Balchunas highlighted what he said was a surprising figure, stating that leveraged funds like TQQQ have generated $65 billion in real investor gains. The segment argued leverage ETFs are not necessarily the villain many assume, and it also discussed how certain account structures could affect intergenerational wealth, though it cautioned the idea may evolve.

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