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Starbucks’ turnaround strategy centers on faster service and new food

Reported · Written up by our desk · Equity Funds

Starbucks’ turnaround is being driven by changes aimed at improving what customers see and experience in stores, according to MarketWatch.

The company’s strategy emphasizes trendier offerings, quicker service, and expanding its food menu, steps that MarketWatch links to improved earnings performance.

MarketWatch also points to the brand’s broader merchandising and in-store execution as key elements of the shift.

With these product and service updates, Starbucks has focused on making the core store visit more compelling, in turn supporting its financial results.

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