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At close · Fri, Jul 31, 2026
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HomeETFs & FundsFund IndustryAI agent pricing remains unsettled as vendors test mon…

AI agent pricing remains unsettled as vendors test monetization models

MarketWatch reports that enterprise software providers are still working out how to price AI agents, with companies trying different monetization approaches in a market where no single cost framework has emerged.

The outlet says the uncertainty is creating chaos for buyers and sellers alike as vendors experiment and shift pricing structures while demand and expectations continue to evolve.

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