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Bathroom mini fridges surge in demand as wellness trends reshape homes
Sub-Zero & Wolf said demand for bathroom mini fridges rose tenfold over the past two years, while Gumtree searches jumped 85% from January to June.
Bathroom mini fridges are moving from novelty to a fixture in en suite bathrooms and walk-in wardrobes, as consumers look to keep beauty products and wellness items close at hand, according to the Guardian Business. The article ties the trend to the way the wellness industry and weight-loss drugs like GLP-1 are reshaping household routines. Emma Lewis, marketing manager for Sub-Zero & Wolf, said the company has seen a tenfold increase in demand for mini fridges over the past two years, with clients requesting installations not only in bathrooms but also in home offices. Lewis described the units as “beverage centres” that are increasingly used for items such as face creams, supplements, gut health shots, and injectables, adding convenience over walking to a kitchen fridge. At the luxury end, Sub-Zero & Wolf prices start from £5,000, while secondhand and mass-market options show the broader pull. On Gumtree, the average mini fridge cost about £45, and searches rose 85% from January to June, the article notes. The report also highlights that demand is not limited to premium buyers. It cites examples including a Smeg 38-litre compact model at £899 and listings on online marketplaces for less than £30, and it quotes Gumtree CEO Nav Dhillon saying mini fridges are evolving into a lifestyle purchase as warmer weather further boosts interest. Dr Ariel Haus, a London dermatologist, cautioned that only a limited number of skincare products truly need refrigeration, calling most uses a “nice-to-have” or a gimmick.