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At close · Fri, Jul 31, 2026
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HomeUS MarketsSectorsTim Cook resisted calls to change Apple’s business foc…

Tim Cook resisted calls to change Apple’s business focus

MarketWatch says Apple’s sustained profitability traces to how CEO Tim Cook kept the company focused on its core business, even as others pushed for changes.

The outlet argues that Cook’s decision to resist demands to shift direction helped Apple remain highly profitable over time.

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