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Roku’s Q2 results point to continued connected TV ad growth
Roku reported 22% year over year revenue growth in Q2 2026 and beat analyst expectations on GAAP EPS by 47 cents per share.
Roku Inc. signaled strength in the connected TV advertising market with its latest quarterly results, according to MarketBeat Ratings. In Q2 2026, Roku posted 22% year over year revenue growth and delivered GAAP earnings per share that beat analyst expectations by 47 cents per share.
The outlet also pointed to operating margin improvements and higher total hours streamed as part of what it called a banner quarter. It framed the results as evidence that connected TV ad spending could expand in a way that reaches beyond Roku into other parts of the ad tech and streaming ecosystem.
MarketBeat Ratings said connected TV ad spend is projected to reach $38 billion this year, with key upfront commitment figures expected to top primetime linear TV commitments. It highlighted The Trade Desk, Magnite, and PubMatic as companies tied to CTV that could benefit from that spending trend.
The outlet added that The Trade Desk has been working to strengthen its position in CTV, including via its Ventura Ecosystem launched in February 2026. However, it also noted The Trade Desk’s shares are down about three quarters over the past year, and that Q2 2026 results led to reduced Q3 forecasts and multiple analyst downgrades, amid challenges including declining open web traffic and tougher competition.