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Cyclospora scare boosts caution about salads, hurting Hidden Valley sales

MarketWatch cited an analyst linking consumer trepidation after the cyclospora outbreak to sales declines for Clorox’s Hidden Valley brand.

Reported · Written up by our desk · Fund Industry

A cyclospora outbreak has made consumers more cautious about buying salads, and one analyst says that shift is showing up in sales for Clorox’s Hidden Valley brand, MarketWatch reports.

MarketWatch notes the guidance is indirect, with the concern focused on consumers changing shopping behavior amid the salad scare, which can translate into weaker demand for Hidden Valley ranch dressing tied to salad consumption.

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Sources

MarketWatchHidden Valley Ranch dressing may be a victim of this summer’s salad scare
MarketWatchHidden Valley Ranch dressing may be a victim of this summer’s salad scare

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