Home›US Markets›Sectors›Coca-Cola leans on automation in innovation labs to mo…

Coca-Cola leans on automation in innovation labs to modernize beverage making

Reported · Written up by our desk · Sectors

CNBC Markets reports that Coca-Cola is developing new processes in its innovation labs aimed at automating parts of its beverage preparation, including options tied to dirty soda and refreshers.

The outlet frames the effort as part of a broader strategy to better meet changing customer preferences while keeping focus on profitability.

CNBC Markets notes that major fast-food competitors, including McDonald's and Wendy's, have been expanding beverage offerings, a shift that has helped pressure beverage makers to innovate faster.

More like this

Sources