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At close · Fri, Aug 14, 2026
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HomeETFs & FundsEquity FundsIntuit shares fall as some TurboTax customers leave ov…

Intuit shares fall as some TurboTax customers leave over pricing

MarketWatch reports that cost-conscious customers are moving away from TurboTax over pricing, contributing to a drop in Intuit shares in early Wednesday trading.

The outlet said the decline reflected customer behavior tied to TurboTax’s cost, which appears to have weighed on investor sentiment around the software business.

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