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Apple faces key test with rumored folding iPhone launch in September
The foldable iPhone is reportedly expected to cost well over $2,000, and Apple is also set to debut new premium iPhones, overhaul Siri, and transition its CEO.
Apple Inc. is reportedly preparing to unveil its first folding iPhone at a major product event in early September, a potential test for a company that has been criticized for relying on incremental iPhone upgrades rather than creating a new product category, MarketBeat Ratings reports.
MarketBeat Ratings notes that the launch timing comes as Apple shares have been pressured in recent months by concerns including shrinking margins and a much criticized AI strategy. With investors also looking ahead to a new CEO taking charge, the foldable concept is being weighed alongside several other planned updates.
In addition to the folding iPhone, the expected September lineup includes new premium iPhone models, a long awaited overhaul of Siri, and the leadership change. The publication frames the combination as unusually dense for a single period, with the potential to influence sentiment, especially since Apple’s growth still depends heavily on iPhone upgrades.
Still, MarketBeat Ratings cautions that expectations may need to stay tempered due to pricing, saying the folding iPhone is rumored to cost well over $2,000, which could limit adoption given how expensive it would be relative to the broader smartphone market.