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Jersey Mike’s leans on an older customer base to grow

WSJ Markets frames the chain’s challenge as winning more Gen Z shoppers to support future expansion.

Reported · Written up by our desk · Sectors

WSJ Markets says Jersey Mike’s has an advantage in the sandwich market because its customer base skews affluent and older.

The outlet adds that while this demographic mix helps the chain compete today, it also creates a growth hurdle, since continued expansion depends on attracting younger customers, including Gen Z.

The piece argues Jersey Mike’s must broaden its customer reach beyond its current stronghold to sustain growth over time.

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