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GoPro faces demand pressure as smartphones replace action cameras

MarketWatch cites an analyst view that GoPro’s appeal is shrinking to niche groups as smartphone cameras keep improving.

Reported · Written up by our desk · Sectors

GoPro’s trajectory reflects how rapid smartphone advances have undercut demand for standalone action cameras, according to an analysis from MarketWatch.

The outlet reports that one analyst says GoPro is increasingly relevant mainly to “hardcore sports enthusiasts or professional creators,” rather than mainstream consumers.

As smartphones continue to improve their camera capabilities, MarketWatch’s summary suggests the category is becoming less essential for everyday users.

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