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Walmart’s advertising push highlights possible next targets

The article notes that while streaming could be one area to pursue, opportunities there may be fewer than investors hoped after Walmart’s acquisition of Vizio.

Reported · Written up by our desk · Fund Industry

MarketWatch reports that Walmart’s advertising business is growing and that the company is exploring where it could expand next. The article frames Walmart’s ad push as an “empire” gaining momentum, suggesting there are multiple directions the business could take.

The piece also points to streaming as a potential target for Walmart. However, it says the opportunity set in that area may not be as large as some had expected, in part due to what Walmart has already done, including its acquisition of Vizio.

Overall, the coverage focuses on how Walmart could apply its advertising capabilities to additional platforms, while highlighting that prior moves may affect how much incremental potential remains.

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