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Oura IPO prices at $40 to $44, targeting a $12.8B to $14.1B value
The company is offering 50 million shares on a fully diluted basis targeting about $15.6B, supported by a membership model that grew membership software revenue roughly 121% year over year to about $240.5M for the nine months ended June 30, 2026.
Oura Inc., which is planning a Nasdaq debut under the ticker OURA, launched its roadshow on Sept. 21, 2026, targeting the week of Sept. 28 for pricing and trading.
The company plans to offer 50 million shares priced between $40 and $44 each, targeting an initial market capitalization of about $12.8 billion to $14.1 billion, or roughly $15.6 billion on a fully diluted basis, according to MarketBeat Ratings.
Oura aims to counter typical investor skepticism around hardware wearables by leaning on its ongoing membership model priced at $5.99 per month, a structure designed to reduce the revenue churn tied to multi year device upgrade cycles.
In filings highlighted by MarketBeat Ratings, Oura reported membership software revenue grew about 121% year over year to around $240.5 million for the nine months ended June 30, 2026, while total net revenue rose about 74% year over year to about $1.21 billion, with gross margin expanding to 55% from 51% and net income of $60.8 million during the period.
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