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Premium pricing lifts device makers as volumes soften

WSJ Markets says higher prices and lower device volumes look set to persist, reshaping competition in the device industry.

Reported · Written up by our desk · Sectors

Higher prices alongside softer device sales are becoming a durable pattern in the consumer gadget industry, according to WSJ Markets.

The outlet reports that device manufacturers are still “raking it in,” even as volume trends weaken, and that the combination is forcing changes across the device market.

WSJ Markets frames the shift as ongoing rather than temporary, suggesting that pricing power and reduced unit demand will continue to shape how device makers operate and compete.

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