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Best Buy expands Amazon Fire TV ads, targeting $1 billion media revenue
The retailer is increasing its in-house media network tied to Amazon’s Fire TV, aiming for a near $1 billion annual revenue run rate as it also transitions leadership.
Best Buy is expanding its advertising partnership with Amazon by extending its programmatic television agreement tied to Fire TV, shifting more of its operating model toward a high-margin digital media business, MarketBeat Ratings reports.
The outlet says Best Buy’s in-house media network is approaching an estimated $1 billion annual revenue run rate, supported by the expanded connected television advertising arrangement.
MarketBeat Ratings also links the push to an upcoming leadership change intended to accelerate the hybrid strategy, at a time when hardware costs are a pressure point for the company’s broader business model.