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Marketers shift sales tactics as AI shopping bots resist traditional ads
The New York Times says marketers are moving toward logic and data to win over bots that do not respond to conventional marketing tactics.
New York Times Business writing notes that as AI agents begin shopping, bots can be largely immune to traditional marketing tactics.
In response, marketers are racing to change their sales pitch and find approaches that can persuade these AI-driven buyers.
The outlet says the emerging focus is on logic and data rather than conventional advertising strategies.
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