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UBS says AI recommendation engines could shape the next retail battleground

Reported · Written up by our desk · Fund Industry

MarketWatch reports that UBS views AI recommendation engines as the next battleground in retail shopping.

MarketWatch also notes that analysts link AI chatbots to shopping recommendations that could influence where consumers choose to buy.

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Sources

MarketWatchAI chatbots recommend shopping at Walmart over just about anywhere else, analysts find
MarketWatchAI chatbots recommend shopping at Walmart over just about anywhere else, analysts find

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