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Meta launches Meta Enterprise Platform with Muse and business AI tools
The platform is designed to expand access to the Muse agent, Meta Business Agent, and Muse API for more businesses and developers.
Meta is rolling out the Meta Enterprise Platform, alongside additional AI tools aimed at businesses, and it is assigning a senior hire to lead the effort, according to MarketBeat Ratings.
The effort centers on expanding distribution of Muse to more businesses and developers, including bringing the Muse agent, the Meta Business Agent, the Muse application programming interface, and Muse Code into broader business use.
MarketBeat Ratings also links the initiative to Meta’s business strategy of helping other companies grow, noting that Meta’s apps have historically served as an advertising surface for that purpose.
Meta’s materials emphasize the company’s AI assets, including advanced models, leading agents, large scale infrastructure, and experience working with businesses, as it seeks to build AI revenue beyond its core advertising business.