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Home sellers are increasing incentives as buyer competition tightens
Competition for buyers is rising, pushing builders such as Lennar and KB Home to add more incentives to attract demand.
WSJ Markets says competition for homebuyers is heating up, which is changing pricing dynamics for sellers.
The outlet reports this growing buyer competition is forcing homebuilders such as Lennar and KB Home to increase incentives to secure sales.
As a result, builders are likely to lean more on promotions rather than relying on buyers to pay current prices, according to WSJ Markets.
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