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Home›US Markets›Sectors›Nike and Adidas bet big on the World Cup in the U.S.

Nike and Adidas bet big on the World Cup in the U.S.

NYT Business says both brands are making major investments because being second in U.S. consumer preferences is not enough for their scale.

Reported · Written up by our desk · Sectors

The New York Times reports that the world’s largest sportswear companies are making large bets on the World Cup, aiming to win more of the American market.

According to the outlet, second place in the hearts and wallets of U.S. consumers is not sufficient for Nike and Adidas, given their size.

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Sources

NYT BusinessThe World Cup’s Biggest Match Is Nike Vs. Adidas

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