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Binance.US CEO targets 20% U.S. market share as it rebuilds

Binance.US CEO Stephen Gregory said the exchange is focused on growth after a two-year regulatory downturn tied to the broader Binance brand.

Reported · Written up by our desk · Market Structure

Binance.US is positioning itself for a comeback in the U.S. crypto market, with CEO Stephen Gregory saying the exchange is rebuilding and aiming to regain a 20% share of the U.S. market.

According to CoinDesk, Gregory described the past two years as a “hibernation” linked to regulatory issues involving the broader Binance brand, and said Binance.US is now focused on growth.

To compete with U.S. rivals such as Coinbase and Kraken, Gregory said Binance.US plans to emphasize ultra-low trading fees, add regulated products beyond spot trading, and deepen liquidity to support broader market activity.

CoinDesk reported that Gregory also signaled expectations for expansion if the U.S. regulatory environment becomes more favorable for the exchange.

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