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NAR updates guidance for office-exclusive and pre-marketing MLS listings
The updated guidance reiterates Clear Cooperation Policy timing, requiring MLS submission within one business day after public marketing for compliant office-exclusives.
The National Association of Realtors updated guidance on office-exclusive listings and pre-marketing options, outlining how brokers and agents should handle these listing types within multiple listing services. HousingWire reports the document, titled “Office Exclusive Listings / Pre-Marketing Guidance,” is designed to help real estate professionals explain listing choices to sellers while staying aligned with local MLS rules and the Clear Cooperation Policy.
Under the guidance, an office-exclusive listing remains an option the seller can choose when they want limited exposure and no public marketing. NAR reiterates that the decision “belongs entirely to the seller” and should reflect the seller’s best interests, which the association says can include factors such as health, safety, privacy, or other considerations that outweigh the benefits of broad market exposure and MLS-based cooperation.
NAR says an office-exclusive listing is filed with the MLS, but is shared only with agents within the listing firm as permitted by the listing contract. It should not be publicly marketed, and NAR states it should not be disseminated to MLS participants and subscribers outside the listing firm.
The guidance also covers pre-marketing listing options such as “Coming Soon” statuses and delayed marketing exempt listings. NAR emphasizes these local options must follow local MLS submission requirements and deadlines, and it notes that when a listing is already filed with the MLS and available to other participants and subscribers, the listing brokerage is in compliance even if exposure is limited or delayed under a local status.