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Le Slip Français to debut on Paris market, targeting fast-fashion shoppers
The French lingerie brand plans its Paris IPO on Tuesday, aiming to win customers with locally made apparel despite fast-fashion competition.
Le Slip Français, a French lingerie brand, is set to make its debut on the Paris stock market on Tuesday, according to CNBC Markets.
The company is positioning the IPO around a bet that consumers will pay for clothing made locally, as it competes with fast-fashion brands such as Shein.
CNBC World similarly said the offering reflects the firm’s strategy to differentiate its products in a crowded underwear and apparel market.
The IPO will be the company’s first step as a public stock in Paris, with the pricing and structure not detailed in the available coverage.