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Home›Global Markets›Europe›Le Slip Français to debut on Paris market, targeting f…

Le Slip Français to debut on Paris market, targeting fast-fashion shoppers

The French lingerie brand plans its Paris IPO on Tuesday, aiming to win customers with locally made apparel despite fast-fashion competition.

Reported · Written up by our desk · Europe

Le Slip Français, a French lingerie brand, is set to make its debut on the Paris stock market on Tuesday, according to CNBC Markets.

The company is positioning the IPO around a bet that consumers will pay for clothing made locally, as it competes with fast-fashion brands such as Shein.

CNBC World similarly said the offering reflects the firm’s strategy to differentiate its products in a crowded underwear and apparel market.

The IPO will be the company’s first step as a public stock in Paris, with the pricing and structure not detailed in the available coverage.

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Sources

CNBC MarketsA French underwear brand is taking on fast fashion , with an IPO
CNBC WorldA French underwear brand is taking on fast fashion , with an IPO

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