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Keller Williams tops RealTrends Verified City Rankings as teams gain share
Teams across brands accounted for less than one-third of entries but produced $832.7 billion in volume and nearly 1.29 million sides, surpassing individual agents in both measures.
Keller Williams led the 2026 RealTrends Verified City Rankings, posting 13,937 combined entries, a reported 18.61% market share. HousingWire said Berkshire Hathaway HomeServices of America ranked 5th with 5,697 entries and 7.61% market share.
The rankings highlight a shift toward teams, with teams generating more production than individual agents while registering fewer entries. Across all brands, teams represented less than one-third of all entries but produced $832.69 billion in volume and nearly 1.29 million sides, surpassing individual agents in both measures, according to HousingWire.
HousingWire reports Keller Williams vice president of growth John Clidy said the change is tied to specialization and leverage, with single agents partnering with team structures that handle buyers leads, listings, and other tasks. Clidy said Keller Williams teams hold a 23.01% market share versus 16.93% for its individual agents, a gap he expects to widen.
HousingWire also quoted Clidy projecting team market share could reach 26% to 27% next year, drawing an analogy to retail consolidation. Berkshire Hathaway HomeServices of America senior vice president Lacey Conway said the team production numbers are especially significant, given the company’s market presence, though further details were not included in the provided text.