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At close · Thu, Oct 8, 2026
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Survey finds Gen Z renters more likely to see success in investing

The survey by Entrata says 37% of Gen Z renters cite investing as a success milestone, ahead of homeownership at 25%, as mortgage rates have risen above 7%.

Young renters are increasingly tying success to financial freedom rather than homeownership, according to a survey of renters by Entrata, a property-management technology company.

MarketWatch reports that the survey found investments were the top milestone linked to feeling successful among Gen Z renters at 37%, surpassing homeownership at 25%.

The outlet also notes that Gen Z renters were the only age group more likely to feel successful through investing than through purchasing a home.

The survey context includes high home prices and mortgage rates that have crossed 7%, which Entrata said makes homeownership unaffordable for many.

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