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DeFi onchain marketplaces generate $11m from trading card boom
According to DefiLlama data shared on its Pro dashboard, onchain platforms that let users trade NFT and pack versions of cards pulled in $11 million in revenue last month.
DeFi onchain marketplaces are cashing in on the trading card boom, with platforms that let users buy and sell NFT versions of popular collectibles generating $11 million in revenue last month, according to data from DefiLlama shared via its new Pro dashboard.
The marketplaces support trading for a range of cards, including Pokémon, One Piece, and sports cards, and their activity has surged over the past year as virtual trading expands alongside real world collecting demand.
The surge is tied to continued interest in trading cards, particularly Pokémon, where nostalgia and speculation have helped lift prices. The article cites the Card Ladder Index, saying Pokémon cards have produced roughly a 4,000% cumulative return since 2004.
It also notes that trading card production has struggled to match demand, despite factories producing more than 10 billion cards per year, contributing to shortages and speculation as packs from popular sets frequently resell above recommended retail prices.
The article frames the recent DeFi profitability as especially notable because the trading-card onchain concept was described as largely unproven just over a year ago.