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ORANGE JUICE raises $40 million for permanent capital firm and bitcoin treasury
The Connecticut-based company plans to target businesses generating $1 million to $10 million in annual cash flow, with sellers paid partly in ORANGE JUICE equity.
ORANGE JUICE, backed by partners associated with ego death capital and supported by an anchor investor from Grupo Salinas, has raised $40 million to launch a permanent capital company that will pursue a bitcoin treasury strategy.
According to The Block, the Connecticut-based firm says it will target cash-flow-generating businesses with between $1 million and $10 million in annual cash flow across various sectors, while keeping acquired companies’ identities intact.
The Block reports ORANGE JUICE will be structured as a permanent capital company rather than a traditional private equity fund, aiming to avoid fund-cycle constraints and reselling pressure.
The firm said sellers will receive part of their consideration in ORANGE JUICE equity, and it frames the approach as offering founders multiple exit and transition paths, including retiring, continuing to operate, or moving into leadership changes over time.
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