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U.S. grocery slowdown deepens as shoppers buy fewer items
New data indicate consumers are taking fewer items in grocery baskets, increasing competitive pressure on food and grocery brands to offer more price and value.
CNBC Markets reports that the U.S. grocery slowdown is deepening, with new data showing shoppers buying fewer items than before.
The shift is pushing grocers and food brands into tougher competition on price and value as they try to maintain sales.
As demand softens, companies face added pressure to adjust promotions and product strategies to attract customers who are buying less.
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