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$BRIAN memecoin drops 86% after Armstrong changes his X avatar

The token’s main Base liquidity pool fell to about $1.5 million market value, after traders swapped $13.2 million across 30 Uniswap pools in 24 hours, according to onchain data.

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Coinbase CEO Brian Armstrong’s quick change of his X profile picture triggered a sharp boom and bust for a Base memecoin, with $BRIAN collapsing after he swapped the token’s artwork avatar for a CryptoPunk, The Defiant reported. The community-created “Coinbase Man” token trades on Base and fell roughly 86% over the past 24 hours to about a $1.5 million market value in its main liquidity pool, according to onchain data from DexScreener.

During the same 24-hour period, traders exchanged about $13.2 million of the token across roughly 30 Uniswap pools, against about $561,000 in total liquidity, the data show. The main pool recorded 14,944 buys and 11,455 sells over 24 hours.

The token first began trading on July 14. Armstrong set the initial move in motion on July 16, when he changed his X avatar to the “Coinbase Man” image and posted “New profile photo - who dis” at 7:52 p.m. ET, drawing about 1.6 million views and fueling a sharp rally that reversed after he replaced the avatar.

As of July 18, Armstrong’s X profile picture is a CryptoPunk with the 3D Glasses trait, ending the brief window pointing attention to the memecoin. The outlet added that Armstrong did not create the token or claim affiliation, and that his public wallet tied to the ENS name barmstrong.eth still holds a balance of $BRIAN.

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