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At close · Thu, Jul 16, 2026
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HomeUS MarketsSectorsMorgan Stanley sees U.S. K-beauty sales rising toward…

Morgan Stanley sees U.S. K-beauty sales rising toward $4B by 2026

The forecast implies U.S. K-beauty could reach about $4.0 billion in 2026 as the category continues moving into mainstream retail.

CNBC Markets cites a Morgan Stanley forecast suggesting K-beauty sales in the United States could reach roughly $4 billion in 2026.

The outlook points to continued growth as Korean beauty products become more established with U.S. consumers, with the expansion projected over the next couple of years.

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