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At close · Thu, Jul 16, 2026
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Home›US Markets›Equities›Kalshi adds 3 million users as World Cup-themed ads ex…

Kalshi adds 3 million users as World Cup-themed ads expand

The prediction platform also partnered to expand its branding visibility during the tournament.

Reported · Written up by our desk · Equities

Kalshi said it has added 3 million new users as its prediction market grows alongside the World Cup, with the company leaning into soccer-themed promotions.

According to CNBC Markets, Kalshi launched ads featuring soccer players and also formed a partnership aimed at displaying its brand in more places during the tournament.

The CNBC coverage highlights Kalshi’s marketing push as part of its effort to broaden participation during the World Cup run.

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Sources

CNBC MarketsKalshi adds 3 million new users as prediction market capitalizes on the World Cup
CNBC WorldKalshi adds 3 million new users as prediction market capitalizes on the World Cup
CNBC FinanceKalshi adds 3 million new users as prediction market capitalizes on the World Cup
CNBC FinanceKalshi adds 3 million new users as prediction market capitalizes on the World Cup

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