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Netflix shares drop after Q2 results and weaker growth signals

Netflix reported Q2 revenue of $12.56 billion, up 13%, but the stock slid 7.3% on Friday and the company is moving to report fewer subscriber and viewership metrics.

Sunday, July 19, 2026 · Written up by our desk · Guidance

Netflix shares fell after the video streaming company reported its second-quarter results following the market close Thursday, with the stock down 7.3% on Friday and down more than 26% in 2026, according to Yahoo Finance.

The article argues Netflix’s biggest challenge is that its growth increasingly appears tied to price increases rather than subscriber gains, while the company has also reduced the visibility investors get into its business by reporting fewer metrics.

Netflix stopped reporting quarterly subscriber numbers last year and plans to scale back viewership reporting to once a year starting next year, after showing viewing hours up 2% in the first half of 2026 compared with 1.5% growth in the first half of 2025.

For Q2, Netflix said revenue rose 13% to $12.56 billion and adjusted earnings per share increased 11% to $0.80, while management highlighted live events and advertising as part of its push, including that upfront advertising in the U.S. is in “advanced stages” and is expected to lock in commitments soon.

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