Home›US Markets›Sectors›Google’s AI search changes browsing habits, squeezing…

Google’s AI search changes browsing habits, squeezing the open web

The shift is prompting some website operators to push back as more time spent on Google reduces traffic to independent sites.

Reported · Written up by our desk · Sectors

The New York Times Business reports that as Google folds more artificial intelligence into its search product, users are spending more time on Google rather than clicking through to other parts of the open web.

According to the outlet, some website operators are raising concerns that the change is squeezing their audience as traffic shifts away from independent publishers and toward Google’s platform.

More like this

Sources