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Real estate agents are leaning on branding to stand out online

With an estimated two million licensed agents in the US, HousingWire says stronger brand presence can help attract potential clients before an in-person meeting.

Reported · Written up by our desk · Residential

HousingWire argues that with an estimated two million licensed real estate agents in the US, agents need to differentiate their businesses, and branding is one of the main tools to do so.

The outlet describes real estate branding as a message that communicates who an agent is, who they serve, and how they operate, extending beyond logos, colors, and fonts to include the public information they share.

HousingWire says a strong branding strategy and execution can create an immediate connection with a target audience, acting as leverage by selling an agent’s value proposition so they have to do less direct selling themselves.

It also offers an example in which a more engaging, polished website can make first-time buyers feel comfortable and more likely to contact an agent, even if both agents have testimonials.

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