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At close · Wed, Jul 22, 2026
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HomeETFs & FundsFund IndustryMorgan Stanley survey shows vet visits fall as prices…

Morgan Stanley survey shows vet visits fall as prices rise

MarketWatch reports that a Morgan Stanley survey found US vet practices are increasing sales by raising prices while facing fewer visits.

The survey suggests the strategy is becoming a squeeze point for the industry, with analysts characterizing the pricing-plus-declining-volume model as unsustainable.

The reporting also flags broader concerns that pet ownership may be shifting toward higher-cost status, contributing to a shrinking pet population.

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