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Morgan Stanley survey shows vet visits fall as prices rise
MarketWatch reports that a Morgan Stanley survey found US vet practices are increasing sales by raising prices while facing fewer visits.
The survey suggests the strategy is becoming a squeeze point for the industry, with analysts characterizing the pricing-plus-declining-volume model as unsustainable.
The reporting also flags broader concerns that pet ownership may be shifting toward higher-cost status, contributing to a shrinking pet population.
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