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Imax CEO calls for higher ticket prices as “The Odyssey” resale hits $1,000
Imax’s CEO said the company should raise prices for tickets tied to Christopher Nolan’s “The Odyssey,” citing high demand and secondary market pricing, according to MarketWatch.
MarketWatch reports that people are traveling across the country to watch the film, which is described as the first full-length movie shot only with Imax cameras.
The outlet also notes that tickets are reportedly reselling for as much as $1,000, underscoring pricing pressure around the release.
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