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T-Mobile earnings rise as more customers sign up for premium plans
The company has been emphasizing higher quality accounts since rolling out new plans last year.
T-Mobile reported higher earnings, with the company pointing to customer growth in its premium plan offerings, MarketWatch reports.
The outlet says the carrier has focused on building “higher quality accounts” after introducing new plans last year.
By shifting its customer mix toward premium tiers, T-Mobile is aiming to improve the quality of its subscriber base as reflected in the latest earnings results, according to MarketWatch.
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