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Nike’s sneaker share slips, but performance category gains cushion stock

WSJ Markets links the brand’s market share softness to competition from Asics while noting strength in Nike’s more durable performance segment.

Reported · Written up by our desk · Analyst Ratings

Nike’s sneaker market share is slipping, according to analysis by WSJ Markets, as competition from Asics continues to weigh on the brand.

The outlet says those sneakerhead market share losses are being offset by gains in Nike’s performance category, which it describes as more durable.

WSJ Markets frames the shift as supportive for Nike’s stock, given the performance segment’s relative resilience compared with the sneakerhead portion of the market.

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