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Verizon shares rise after earnings beat subscriber expectations

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Verizon’s stock rose after the company reported results that beat subscriber expectations, according to MarketWatch. Investors appeared to focus on a stronger customer performance than the market had anticipated.

MarketWatch also said Verizon pulled back on costly promotions, a move tied to the company’s efforts to improve profitability while sustaining subscriber growth.

The report highlighted how Verizon’s earnings suggested it is moving away from a business model viewed as overly promotion-driven, while still adding subscribers.

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