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Ford expands customization accessories business to tap the auto aftermarket
The automaker is targeting growth in the $53 billion U.S. automotive aftermarket by expanding its accessory and parts offerings.
Ford is working to boost profits by expanding its accessory and parts business, aiming to capture more value from vehicle customization, CNBC Markets reported.
The strategy is focused on better tapping the U.S. automotive aftermarket, a market estimated at $53 billion, as Ford looks to drive additional revenue beyond vehicle sales.
The company’s plan is positioned as a way to create more “Nike shoe drop” style moments around new accessories, according to CNBC Markets.
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