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Grindr says AI boosts engineering productivity and fuels subscriber growth
The company tied its performance to a new $350-per-month premium tier, citing stronger subscriber growth and retention alongside increased AI spend.
Grindr says its investment in AI is starting to pay off, with the company pointing to higher engineering productivity as a key benefit, according to CNBC Earnings.
The company also said its pricey new premium tier, priced at $350 per month, has seen some positive momentum, with AI supporting subscriber growth and helping improve retention, CNBC Earnings reported.
Grindr attributed the stronger outcomes to AI efforts that are improving how engineering teams operate, which in turn has helped attract and keep subscribers under its new pricing tier, the outlet said.