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Apple may face tougher path to higher-margin devices, Jefferies warns

Reported · Written up by our desk · Equities

MarketWatch reports that a Jefferies analyst cautioned Apple’s stock could face underperformance if the company is unable to deliver on a plan to significantly expand into dramatically more expensive devices.

The analyst said it may be harder than it appears for Apple to roll out a higher-priced product push aimed at improving profitability, even as investors look for upside from new device tiers.

The note highlights a potential challenge for Apple’s margin strategy, with the analyst framing the rollout of more premium hardware as a key swing factor for the stock.

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