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Polymarket updates marketing practices amid CFTC investigation

CNBC reports the changes are timed ahead of a forecast surge in activity for prediction markets this fall.

Reported · Written up by our desk · Regulation

Polymarket is adjusting its marketing practices as it faces scrutiny from U.S. regulators, with CNBC reporting that the Commodity Futures Trading Commission is investigating the company’s promotional activities.

The outlet said the updates are being made in advance of what it described as expected boom times for prediction markets later this fall.

CNBC added that the marketing changes are intended to get the company “house in order” before that period of increased attention.

The reporting frames the timing as a response to the ongoing CFTC review of Polymarket’s promotional practices.

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