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e.l.f. Beauty raises outlook after 30th straight net sales growth quarter
First-quarter fiscal 2027 net sales rose 36% year over year, and the company lifted its full-year growth target to 18% to 20%.
e.l.f. Beauty (NYSE: ELF) reported first-quarter fiscal 2027 results on August 5, posting 36% year-over-year net sales growth and its 30th consecutive quarter of net sales increases. Management said only 6 of 516 public consumer companies tracked have matched that pace while averaging at least 20% quarterly growth.
The company raised its full-year outlook to 18% to 20% net sales growth from a prior range of 12% to 14%. It also said international sales grew 61%, outpacing 29% domestic growth, as it expands through retailers including Boots in the UK and Sephora in Brazil, with Naturium entering Canada and Mexico this fall.
Rhode, Hailey Bieber’s brand, contributed about $160 million in net sales in the quarter and recorded $27 million in single-day sales on rhodeskin.com during its summer launch, gaining 90,000 new customers while still drawing more than 70% of sales from repeat buyers.
However, excluding Rhode and the core e.l.f. business showed softer performance, with organic net sales down by a high single-digit percentage and unit volumes falling by about 3 percentage points. Gross margin rose to 83%, but the company said more than 1,050 basis points of the increase came from $50 million in IEEPA tariff refunds included in cost of goods, with management planning to reinvest the full refund through lower prices and marketing.