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Ralph Lauren and Coach growth tied to middle-class affordability
A WSJ Markets analysis says the brands are expanding by aligning products with what middle-class shoppers can afford.
WSJ Markets highlights how Coach and Ralph Lauren have continued to grow by focusing on price and affordability for middle-class customers.
The outlet frames their progress as an advantage because they understand what shoppers are willing and able to pay.
In particular, the piece points to the brands' broader product approach, exemplified by the appeal of accessible accessories such as $12 tennis socks.
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