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At close · Fri, Aug 14, 2026
Daily Market Updates.

Real Estate

HomeReal EstateResidentialRents rise to $1,962 as demand stays strong and supply…

Rents rise to $1,962 as demand stays strong and supply tightens

Zillow Research said rent growth is accelerating even though nearly 2 in 5 rental listings still offer concessions.

Zillow Research reported that rents hit $1,962, with growth rising at the fastest pace in more than a year in its July rent report.

The outlet attributed the increase to strong demand and narrowing supply, even as affordability pressures persist, reflected in nearly 2 in 5 listings still providing concessions.

Zillow Research said rent growth is continuing to move higher despite those incentives, signaling a tighter rental market overall.

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