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Young brokerage agent leans on relationships to grow a rental practice

The agent says an out-of-the-blue RentHop call helped kick off their career, and social media referrals later became a long-running source of business.

Reported · Written up by our desk · Residential

Commercial Observer profiles a residential brokerage agent who describes adapting through the rejection and constant change that can come with real estate work, emphasizing relationship building and client service over the stereotype that agents are motivated mainly by money.

The piece details how early organic lead generation became necessary for the agent, given that their network was limited and many contacts were not yet ready to buy or hire for rentals.

In one early deal in the Financial District, the agent says the client’s mother found their profile on RentHop and asked for an apartment showing within an hour, after which the agent completed last-minute tours and helped secure an apartment the client’s family felt confident about for a move to New York City.

The story also highlights how the agent credits ongoing business to referrals tied to social media, including connecting with an influencer after a rental deal and continuing to work with the influencer for five years, driven by followers reached through Instagram and YouTube.

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