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Allstate seeks trademark for ihaveinsurance, tied to Countrywide roots
The filing would cover insurance and mortgage administration services, with the ihaveinsurance platform used by mortgage servicers to collect and verify homeowners insurance evidence.
Allstate has applied to trademark IhaveInsurance, an insurance-verification platform whose history traces back to Countrywide Financial, according to Coverager.
The August 3 application covers services including insurance, loan and mortgage administration and verification, plus software for submitting and managing evidence of insurance. National General, which says it began using the mark in March 2012, also points to earlier origins of the ihaveinsurance.com platform, with a 2000 Countrywide-owned Balboa Life & Casualty report describing its rollout.
Coverager reports that ihaveinsurance.com remains active and is used by mortgage servicers to collect and verify homeowners insurance evidence. The platform is also connected to lender workflows, including a NOVA Home Loans document upload flow and use by U.S. Bank for insurance updates.
The platform has changed owners over time, with Bank of America acquiring Countrywide in 2008 and selling Balboa’s lender-placed insurance business to QBE in 2011, followed by National General acquiring QBE’s US lender-placed insurance operation in 2015. Allstate acquired National General in 2021, and Coverager notes the company is also moving users of National General’s Quotit quoting platform to Stride’s Enhanced Direct Enrollment platform.